The Suzuki Samurai was the first of Suzuki's SUVs manufactured in North America. It appealed primarily to young first-time buyers who prefer sporty performance and driving economy. By design, it was positioned at the entry-level end of the compact sport/utility market. Key competitors included its larger corporate sibling, the Sidekick, as well as the Jeep Wrangler, the Geo Tracker and the Isuzu Amigo.
- $9,689 (1994 Suzuki Samurai JL)
As of late 1994:
- $9,889 (1995 Suzuki Samurai JL)
- $330 (1994 Suzuki Samurai)
- $345 (1995 Suzuki Samurai)