More than just a replacement for the Cressida, the Avalon was Toyota's entry into a new market segment when it debuted in early 1994 for the 1995 model year, after some unveiling on the March 1994 issue of Popular Mechanics magazine. This standard "full-size" sedan included a split bench front seat and room for six. It was aimed at cars like the Ford Crown Victoria, Chevrolet Caprice, Mercury Grand Marquis, Buick LeSabre and Oldsmobile Eighty Eight.
The 1995 models went on sale in Fall 1994, with no price given until then.
As of October 5, 1994:
- $22,758 (1995 Toyota Avalon XL 4DR Sedan)
- $26,688 (1995 Toyota Avalon XLS 4DR Sedan)
As of April 7, 1995:
- $22,988 (1995 Toyota Avalon XL)
- $26,958 (1995 Toyota Avalon XLS)
As of August 25, 1995:
- $23,418 (1996 Toyota Avalon XL)
- $27,448 (1996 Toyota Avalon XLS)