The Toyota Land Cruiser was Toyota's first SUV manufactured in North America. Positioned at the upper end of the full-size sport/utility market, the Land Cruiser appealed to older buyers who would desire a sophisticated, civilized vehicle that is at home on the driveway of the country club as well as on muddy trails or icy back roads. It competed most directly against Land Rover's Range Rover and the big Chevrolet/GMC Suburban twins.
The Land Cruiser was available in one model only, a 4-door with full-time 4-wheel drive. The one and only engine remained a 24-valve 4.5-liter dohc inline 6-cylinder, mated to a 4-speed automatic transmission. Four-wheel drive was used to access through a 2-speed transfer case with a floor-mounted shift lever. A locking center differential was available as an option.
As expected of a vehicle designed to be Toyota's flagship 4wd vehicle, the Land Cruiser was loaded with standard features including a/c, cruise control and power windows, locks and mirrors. However, a number of luxury options were available to further cushion occupants from the world outside. These included a power tilt/slide glass sunroof, a third seat for 8-passenger capacity, aluminum wheels and leather interior. Functional options included 4-wheel antilock brakes and locking front and rear differentials.
The Toyota Land Cruiser remained a bastion of full-size luxury in the sport/utility world. After a few busy years of bringing new equipment on board, Toyota decided to take a breather: The 1995 Toyota Land Cruiser was a carryover model from the previous model year. The only change was an upgraded premium audio system. Later models were sold at a more expensive price, and were the last of Toyota's 1995 models to go on sale along with the Toyota Tacoma.
As of December 27, 1993:
- $35,298 (1994 Toyota Land Cruiser)
As of late 1994:
- $38,688 (1995 Toyota Land Cruiser)
As of January 26, 1995:
- $39,658 (1995 Toyota Land Cruiser)
As of October 1, 1995:
- $40,258 (1996 Toyota Land Cruiser)