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20 years ago, Toyota introduced an all-new compact SUV called the RAV4. In North America, it first went on sale in late 1995 as a 1996 model. Amazingly, the earliest units were priced at under $20,000, but also unfortunately, sales were not as good as they are today.


Year-to-year changesEdit

Retail pricesEdit

As of January 3, 1996:

  • $14,948 (1996 Toyota RAV4 2DR)
  • $15,648 (1996 Toyota RAV4 4DR)
  • $16,348 (1996 Toyota RAV4 2DR with all-wheel drive)
  • $17,048 (1996 Toyota RAV4 4DR with all-wheel drive)

GalleryEdit